Sunday, 24 July 2011

Salman Khan & Sanjay Dutt to co-host Bigg Boss

Bollywood bad boys Salman Khan and Sanjay Dutt will be combining for the first time in a television show as they co-host Hindi general entertainment channel Colors’ biggest reality property.
Dutt, known for his macho image in Bollywood, will be making his first appearance on the small screen as a host. Bigg Boss, dominated so far by a single personality, will also have two anchors for the first time.
Colors aims to extract more revenues from the fifth edition of Bigg Boss. Says Colors CEO Raj Nayak, “Bigg Boss is one of our flagship shows, which has been successfully running on the channel over the last three seasons. It’s a unique format that provides brands an exciting and innovative platform, spread over more than three months. This year with two of Bollywoods biggest superstars, Salman Khan and Sanjay Dutt, as hosts we’re confident of making Bigg Boss even bigger and generating both – higher revenues as well as stickier eye-balls.”
Colors aims to extract more revenues from the fifth edition of Bigg Boss. Says Colors CEO Raj Nayak, “Bigg Boss is one of our flagship shows, which has been successfully running on the channel over the last three seasons. It’s a unique format that provides brands an exciting and innovative platform, spread over more than three months. This year with two of Bollywoods biggest superstars, Salman Khan and Sanjay Dutt, as hosts we’re confident of making Bigg Boss even bigger and generating both – higher revenues as well as stickier eye-balls.”
Bigg Boss Season 4, which was hosted by Salman Khan, was viewed by over 90 million viewers from across the country and the finale episode had generated a TVR of 6.7. For Season 3, the channel had roped in Amitabh Bachchan, while in the second season Shilpa Shetty was the host.
The format sees 14 handpicked strangers locked in a house, for close to 96 days – with over 50 cameras following their every move 24×7. Bigg Boss, the ultimate authority in the house, ensures that their stay is anything but comfortable. As the 14 hand-picked contestants vie with each other to survive in the Bigg Boss house, irritation, backbiting and backstabbing reach its prime.

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