The company named 'YRF Entertainment', will focus on developing and producing feature films for the US and the international market. YRF Entertainment is funded by Yash Raj Films, the 41-year-old studio that was founded by filmmaker Yash Chopra.
His younger son, Uday Chopra will serve as the CEO of YRF Entertainment.
"My family has a deep commitment to making and distributing quality films that entertain and enlighten audiences. I share that passion, as well as a love for American films that I have had since childhood. It is that enthusiasm and my love of the creative process of filmmaking that drove me to start this new venture," Uday Chopra said in a statement.
Uday has hired Jonathan Reiman to head development and production under him. Currently, YRF Entertainment is producing and financing 'The Longest Week', a comedy film, with stars Jason Bateman, Olivia Wilde and Billy Crudup.
Written and directed by Peter Glanz, the movie is being produced by Uday, along with Neda Armian. The executive producers are Jonathan Reiman, Chris Marsh, Stone Douglass and Taylor Materne.
The film tells the story of a bratty man-child played by Jason Bateman, who still lives with his parents in a Manhattan hotel, but suddenly finds himself evicted, disinherited and hopelessly in love with his best friend's heartthrob, played by Olivia Wilde. The shooting for the film began last week in New York.
No comments:
Post a Comment